The concept was an ingenious fusion of broderie de luxe, the ultimate of impeccable, hand-crafted embroidery, with sur mesure , the ultimate in luxury in the tradition of Haute Couture. Furor Brillante reinvented selected garments and transformed them into a precious creation, after a high-aesthetic embellishment process. Every embroidery creation was a one-of-a-kind original, a unique piece exuding the uniqueness of its owner.